We are preparing a multi-media marketing campaign to drive consumers to use our property search tool, which will be rolled out region by region. Our ambition for OneDome is to be the place to go to move home and so our focus is on those with a genuine intent to move.
Whilst marketing is important, it is innovation that sets us apart. Genuine buyers start looking for properties when a life event creates a certain set of needs – such as having children and needing certain schools nearby or a promotion that requires a different commute. Our intelligent search tool works out which properties best match their requirements, making finding the right property more intuitive.
What makes us truly unique, however, is that we don’t just help buyers search for a property, we also help them move. We have created the first portal designed to help home buyers all the way through their move, by connecting them digitally with all the services they need to complete their transaction.